Product category:
Web design and development
News Release from: Tealeaf | Subject: Tealeaf CX
Edited by the Marketingservicestalk Editorial
Team on 27 July 2007
Tealeaf CX boosts online customer
conversions
Holidaybreak, the European specialist holiday group, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its most prominent UK camping websites.
The insights that Tealeaf provides will help Holidaybreak to proactively seek out and solve any obstacles that may impede the online customer experience, and convert more lookers into bookers as a result Both Keycamp UK and Eurocamp UK account for up to 40 per cent of online bookings across the Holidaybreak Camping Division and jointly receive 50,000 unique users a day during peak months
This article was originally published on Marketingservicestalk on 15 Feb 2007 at 8.00am (UK)
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With Tealeaf, Holidaybreak will have real-time visibility into everything happening on its Keycamp and Eurocamp websites, enabling it to immediately solve any issues that are preventing customers from completing bookings.
"Tealeaf will provide us with a unique view into our online customer experience by delivering insight into each and every customer journey - it gives us the understanding to make significant improvements to our customer experience, which will have a positive impact on online bookings," explained Graham Sadler, IT Director for Holidaybreak - Camping Division.
"Furthermore, the Tealeaf solution facilitates the identification and speedy resolution of issues on our websites.
"Tealeaf is incredibly easy to deploy and use, requiring no extra coding on our website and importantly, no negative impact on website response times".
"Travel companies are becoming increasingly dependent on their online channels to drive more sales, enhance customer service, and reduce costs, yet as more people adopt the web as their preferred mechanism for booking travel, it is more difficult to convert and retain customers," commented John Lillie, UK Country Manager for Tealeaf.
Tealeaf will go live on the Keycamp and Eurocamp websites at the end of July.
Tealeaf is the leading provider of online customer experience management solutions.
Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions.
This 360-degree view of the online customer experience enables a clear and consistent understanding of the customer for e-business, IT, customer service and legal and compliance executives and their organisations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation.
Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held.
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