Product category:
Web design and development
News Release from: Tealeaf | Subject: TeaLeaf CX
Edited by the Marketingservicestalk Editorial
Team on 08 February 2007
TeaLeaf helps Haven Holidays to improve
web offer
TeaLeaf CX has been adopted by Haven Holidays, the UK's largest caravan holiday operator, to ensure its new website offers potential holiday goers the optimal online customer experience.
Haven Holidays, part of the Bourne Leisure Group, chose TeaLeaf CX to help make its search facility and booking process as easy as possible Haven Holidays' website, which attracts up to 25,000 visitors a day, is due to be re-launched this month
This article was originally published on Marketingservicestalk on 15 Feb 2007 at 8.00am (UK)
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TeaLeaf will be instrumental in highlighting any potential usability problems before they reach the customer and will help to identify the most profitable routes to conversion.
TeaLeaf will also play a key role in Haven Holidays' customer online support service as the product enables customer support representatives to retrieve the online session of any visitor and use it to offer real-time support with the customer throughout their journey, assisting with any problems or queries that may have arisen.
John Hegarty, Business Systems Manager at Haven Holidays, explained: "Many visitors to our website are inexperienced or first-time web users and easy navigation and a problem-free website journey is critical to ensure a quality customer journey and smooth online sales process.
"TeaLeaf is the only solution on the market that is able to provide us with a comprehensive view of each and every customer experience; the software is also incredibly easy to use and painless to install.
"With no coding changes required to our website, TeaLeaf was up and running in one day".
The ability to replay sessions, either live or stored in the TeaLeaf CX datastore, also proved invaluable through the development phase of Haven Holidays' new site.
The website was developed internally by Haven's in-house technical team and by geographically diverse teams in North America and Russia.
When a problem was identified in the testing process, Haven Holidays was able to package a recording of the session for the developers to replay and quickly rectify the issue.
"When new websites are launched, companies want to ensure they get it right first time," said John Lillie, UK Country Manager for TeaLeaf Technology.
"Many companies don't realise there are problems on their websites until it is too late and they have lost customers.
"TeaLeaf has equipped Haven Holidays with a unique 360-degree view of the online user experience, allowing them to fine tune their website and better support their customers".
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