Samaritans appoints TDA as direct marketing agency
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TDA product story
Edited by the Marketingweek Marketplace editorial team
May 27, 2010
TDA has been appointed by Samaritans as the charity's direct marketing agency, responsible for its ongoing donor acquisition and retention activity.
A key objective will be the recruitment of new, younger supporters.
Strategic planning and proposition development are underway, with the first campaign scheduled to go live in June.
Activity is likely to include both offline and digital elements.
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