TDA appointed to aid charity's supporter growth

A TDA product story

Edited by the Marketingweek Marketplace editorial team Aug 6, 2008

TDA has been appointed by St Dunstan's to aid the charity's recruitment of a larger, more age-diverse base of regular supporters and ensure they engage with the brand for the longer term.

The direct-to-digital agency was selected by St Dunstan's - which is looking to achieve ambitious growth targets over the next five years - after presenting creative ideas surrounding initial recruitment, the donor journey and achieving brand standout.

TDA will begin work on the direct marketing campaigns immediately, and they are scheduled to go live in the autumn.

Helen Wenman, head of fundraising at St Dunstan's, said: 'We have gone from admitting 48 new 'St Dunstaners' per year in 1999 to well over 600 in 2007 to 2008.

'We need to support this ongoing growth with a shift in the emphasis of our fundraising strategy.

Peter Wilton, managing director at TDA, added: 'St Dunstan's is looking to redress its reliance on legacy donations with a proactive direct marketing strategy that will broaden the supporter base.

'The charity has a strong fundraising proposition which is likely to be enhanced by public awareness of today's soldiers returning from active duty.