TDA marketing campaign urges Guide Dogs donations
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TDA product story
Edited by the Marketingweek Marketplace editorial team
Mar 9, 2010
TDA has devised a direct marketing campaign for Guide Dogs, aimed at the charity's supporter base, requesting cash donations to support blind and partially sighted people aged 17 and under.
The agency's campaign focuses on Andrea Cooper, who became one of the youngest ever guide-dog owners at the age of 15.
The objective is to highlight the particular challenges facing young blind and partially sighted people while communicating the scale of the need.
After recently lowering the age at which it will provide people with guide dogs, the charity requires additional funding quickly.
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