TDA direct mail campaign aims to save historic inn

The National Trust has selected TDA to devise a campaign to help save the New Inn - an 18th century posting inn in Buckinghamshire - from collapse.

Around 200,000 people will be contacted via a direct mail communication that highlights the historical and cultural significance of the inn, while conveying the extent of its dilapidation.

The audience will comprise existing donors as well as local National Trust members who may not have responded to fundraising appeals from the charity in the past.

By tailoring the campaign proposition to each audience segment, the charity hopes that people will be inspired to visit the property once it is restored, and give generously to support the restoration.

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