TDA devises Christmas campaign for St Dunstan's
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TDA product story
Edited by the Marketingweek Marketplace editorial team
Nov 25, 2009
TDA has developed a Christmas campaign for St Dunstan's, the charity for blind and partially sighted ex-Service people.
The direct marketing drive features a soldier injured in Afghanistan and his family.
It tells the story of lance corporal Christopher Nowell's injury, sight loss and ongoing recuperation from the perspective of his wife.
Tailored versions of the direct mail pack will be sent to warm and cold audiences.
As well as a letter from Chris's wife, the pack includes a Christmas card designed by the couple's two-year-old son.
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