TDA designs mail packs for guide dogs campaign
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TDA product story
Edited by the Marketingweek Marketplace editorial team
May 8, 2009
TDA has designed two direct mail packs and a landing page for the Guide Dogs for the Blind Association.
The charity is testing a GBP2-per-month ask in a cold mailing to 100,000 names.
The campaign will test two creative executions.
'Tavistock Square' tells the story of a guide-dog owner who was caught up in the chaos of the London bombings to celebrate the amazing contribution that guide dogs can make to the independence of their owners.
'Bus stop' shows how regular GBP2 donations can help to take blind people on a journey of companionship with a guide dog.
People who sign up to a regular gift will receive the supporter newsletter - 'Giving' - which includes stories showing the difference gifts are making, and opportunities to get more involved.
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