Product category:
Direct marketing agencies
News Release from: TDA
Edited by the Marketingservicestalk Editorial
Team on 11 December 2007
Parkinson's Society launches Christmas
campaign
The Parkinson's Disease Society is contacting existing supporters this Christmas outlining what the charity hopes to achieve in 2008 and inviting extra donations to help make these wishes come true.
TDA has devised the campaign, which focuses on the need for care, education and support, both for people with the condition and their carers The story of Michael and Lesley Swift is used to demonstrate the importance of support at a local level
Michael was diagnosed with Parkinson's disease 12 years ago and the couple is involved with one of the charity's local branches.
This network of branches provides a much needed lifeline to people affected by the condition throughout the UK.
"Our aim is to make sure everybody affected by Parkinson's disease has access to emotional and practical support," said Lorna Robertson-Reed, Direct Marketing Manager at the PDS.
"We want to build on existing services over the next 12 months and expand our current offering, for instance, our education and training officers have a wide-reaching influence through their activities with home workers, GPs and other medical professionals.
"By doubling the number of these officers we could make a significant impact on the quality of care at a national level".
"We have created a campaign that uses a strong 'feel good' tone to elicit extra donations," said Paul Stonuary, Account Director at TDA.
"We want to acknowledge that previous support has made a big difference whilst emphasising that this still isn't enough.
"Ultimately we want to convince donors that the work of the PDS is important and valuable, and that with their help we can improve the lives of all people affected by Parkinson's".
The PDS is a registered charity established in 1969.
It provides support, advice and information to people with Parkinson's, their carers, families and friends, as well as to health and social services professionals involved in management and care.
In 2006 the charity committed nearly GBP4million to research into causes of the disease, its prevention, improved care and treatment and possible cures.
• TDA: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
