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    <title>RSS News Feed for TDA - from Marketingservicestalk</title>
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    <description>TDA news releases on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 11 Sep 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Thu, 11 Sep 2008 08:00:00 UT</lastBuildDate>
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      <title>Guide Dogs promotes sponsor scheme with DRTV </title>
      <description>TDA has developed a direct-response television (DRTV) campaign promoting the Guide Dogs for the Blind's Sponsor a Puppy fundraising project. </description>
      <pubDate>Fri, 29 Aug 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda114.html</link>
    </item>
    <item>
      <title>Norwich Union launches integrated push</title>
      <description>Norwich Union is running an integrated multimedia campaign to promote the benefits of equity release as a life enabler for the over-55s.</description>
      <pubDate>Thu, 17 Jul 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda113.html</link>
    </item>
    <item>
      <title>Guide Dogs focuses on heroism in cash appeal</title>
      <description>The Guide Dogs for the Blind Association is running a tailored direct marketing campaign that showcases the remarkable actions of a guide dog during the 7 July 2005 bombings in London.</description>
      <pubDate>Tue, 08 Jul 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda112.html</link>
    </item>
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      <title>National Trust highlights value of legacies</title>
      <description>The National Trust is inviting long-standing members to become part of the charity's fabric by pledging a gift in their will.</description>
      <pubDate>Wed, 04 Jun 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda110.html</link>
    </item>
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      <title>Alliance and Leicester starts direct drive</title>
      <description>Alliance and Leicester Commercial Bank is encouraging established businesses, turning over up to GBP1 million a year, to switch to its Free Business Current Account with a direct marketing campaign.</description>
      <pubDate>Thu, 15 May 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda109.html</link>
    </item>
    <item>
      <title>Parkinson's Society in families direct drive</title>
      <description>The Parkinson's Disease Society is launching a warm campaign encouraging donors to help raise additional funds to support friends and families of people with the condition.</description>
      <pubDate>Thu, 27 Mar 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda108.html</link>
    </item>
    <item>
      <title>National Trust appoints TDA to boost legacies</title>
      <description>The National Trust has selected direct-to-digital agency TDA to develop and execute an innovative new proposition encouraging members to remember the charity in their will.</description>
      <pubDate>Wed, 26 Mar 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda107.html</link>
    </item>
    <item>
      <title>Cats Protection formulates direct campaign</title>
      <description>Cats Protection is contacting existing donors with the aim of eliciting additional support for older cats in the charity's care with a campaign developed by TDA.</description>
      <pubDate>Mon, 10 Mar 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda106.html</link>
    </item>
    <item>
      <title>British Gas Business picks TDA for GBP1.5m task</title>
      <description>British Gas Business has selected direct-to-digital agency TDA to develop an integrated DM strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.</description>
      <pubDate>Wed, 27 Feb 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda105.html</link>
    </item>
    <item>
      <title>Cats Protection builds relations with adopters</title>
      <description>Cat charity Cats Protection is taking proactive measures to build relationships with cat adopters and recruit new donors with the launch of a welcome pack.</description>
      <pubDate>Mon, 25 Feb 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda104.html</link>
    </item>
    <item>
      <title>Cats Protection launches prime-time TV campaign</title>
      <description>Cats Protection is testing an emotive campaign on digital and terrestrial TV to raise its profile and lift response from a wider audience.</description>
      <pubDate>Mon, 14 Jan 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda103.html</link>
    </item>
    <item>
      <title>Parkinson's Society launches Christmas campaign</title>
      <description>The Parkinson's Disease Society is contacting existing supporters this Christmas outlining what the charity hopes to achieve in 2008 and inviting extra donations to help make these wishes come true.</description>
      <pubDate>Tue, 11 Dec 2007 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda102.html</link>
    </item>
    <item>
      <title>Guide Dogs launches Christmas 'thank you' appeal</title>
      <description>The Guide Dogs for the Blind Association is thanking donors with a Christmas gift whilst highlighting the ongoing need for support.</description>
      <pubDate>Mon, 10 Dec 2007 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda101.html</link>
    </item>
    <item>
      <title>Cats Protection launches Christmas challenger</title>
      <description>Leading cat charity Cats Protection is highlighting the plight of dumped and disposed cats as it tests a tougher message this Christmas.</description>
      <pubDate>Fri, 07 Dec 2007 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda100.html</link>
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