Teleperformance selected for Money Guidance pilot
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Teleperformance product story
Edited by the Marketingweek Marketplace editorial team
Jan 19, 2009
Teleperformance has been selected by the Financial Services Authority (FSA) and HM Treasury as one of the first partners to help deliver money guidance and advice to consumers.
The Money Guidance pathfinder begins in spring in the north-west and north-east of England.
It follows the HM Treasury-commissioned Thoresen Review of generic financial advice, which set out a blueprint for the Money Guidance service and recommended that this is tested through a large scale pilot or 'pathfinder'.
The government accepted this and announced on 3 March 2008 a GBP12m pathfinder, jointly led and funded by the FSA and HM Treasury.
Teleperformance was chosen for its track record of giving the general public help and information in money matters, an established network in the regions concerned and its ability to engage with the target audience.
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