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TBWA opens for business in Reykjavik
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TBWA\Reykjavík product story
Edited by the Marketingservicestalk editorial team
Oct 30, 2007
TBWAReykjavik is the latest addition to the TBWA network aiming to provide better service to both domestic and international clients.
The fact that Iceland only has a population of just over 300,000 does not tell the full story.
Iceland is a blooming economy with one of the world's highest income per capita and Icelandic companies have been rapidly expanding throughout the world, looking for investment and growth potential.
This fertile business environment calls for the sort of networking capabilities that TBWA can provide.
TBWAReykjavik is already serving Icelandic clients that operate worldwide.
By joining the TBWA network, the agency hopes to add even more cross-border clients.
"Foreign companies doing business in Iceland can turn to us with confidence, knowing that they will be getting service the TBWA-way - joining TBWA is a big step forward for us and our sails have already caught the winds blowing through the network," said Eirikur Adalsteinsson, CEO of TBWAReykjavik.
The Reykjavik agency connects to the network via the TBWA agency in Copenhagen.
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