Taxi Promotions revs up travel campaigns

Taxi Promotions UK has launched several new campaigns for the travel industry.

The Greek National Tourism Organisation has launched a three-month push to promote "Greece - The True Experience" and its website.

Repeating last year's campaign but with new creative, and using receipts and tip-up seats there are now 280 cabs on the road in London, 20 in Manchester, 20 in Edinburgh, 20 in Glasgow, 20 in Birmingham and 20 in Liverpool.

DialAFlight, one of the UK's top travel companies offering cheap flights, hotels, car hire, city breaks holidays, travel insurance and business travel, is promoting destinations Singapore and Brazil with a one-year campaign featuring 40 fully liveried cabs on the roads in London and Manchester.

* Hotels4U.com, is an independent website that takes away the headache of booking hotels, apartments, villas and transfers for independently minded customers.

It has signed up five of Taxi Promotions UK's Word of Mouth Ambassador Driver cabs (whereby the drivers get to visit the destinations so they can spread the word knowledgably to customers).

The Nevada and Missouri Tourism authorities have also signed up an Ambassador Driver cab each for one year.

Asher Moses, Managing Director, Taxi Promotions UK, said: "Advertising on taxis, especially with Ambassador Drivers, is a great way of conveying the spirit and colour of a holiday destination".

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