Cancun tourism launches cab campaign

The Cancun Tourism Institute has launched a 12-month campaign through Taxi Promotions UK to promote Cancun as holiday destination and its website as a source of information.

Never having used taxi advertising before, the Cancun campaign sees a fleet of 30 fully liveried cabs in London and Manchester, with branded receipts and tip-ups, with two Word-of-Mouth Ambassador Drivers, taxi drivers who have been guests of the Cancun Tourism Institute, who can converse with full knowledge about the holiday destination with passengers.

Creative work is by BePositive.

Taxi Promotions UK's Managing Director, Asher Moses, cites his Word-of-Mouth Ambassador Drivers as being crucial to attracting travel clients, who provide drivers with an opportunity to experience their destinations at first hand so they can enthuse about them to their customers and spread the word while they drive: "Five years ago we had eight travel clients with no more than 30 liveried cabs on the road.

"Last year we had 20 travel clients with perhaps 100 cabs.

"We now have 40, with more than 400 cabs on the road nationally at any time".

Taxi Promotions UK has thousands of licensed taxi sites across the country and a comprehensive range of ad formats available.

Its client services, fleet management, design and production professionals are able to handle the entire taxi advertising process from research, campaign planning, graphic application, implementation and reporting, public relations and event management.

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