Tagman helps Virgin manage its online campaigns
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Tagman product story
Edited by the Marketingweek Marketplace editorial team
Nov 10, 2009
Virgin Atlantic is working with tag management system Tagman to help it manage and track the online campaigns it has running across its websites, which cover 25 markets around the world.
The company has appointed Tagman as its global 'container tag', a single-page tag that houses all the tags used to track Virgin Atlantic's online campaigns, including display, paid and natural search, affiliates and email.
According to Veronica Brown, e-commerce commercial manager at Virgin Atlantic, the Tagman system will enable the company to add, edit and remove tracking tags more efficiently and to save time in the implementation and management of campaigns.
The system will also enable Virgin Atlantic and its partners to see the entire path to conversion that any user takes to buying from one of its sites.
Brown claims that this will enable the company to be smarter about how they apportion future spend and to 'de-duplicate' between channels that claim commission from the same sale.
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