Tamba to increase online presence for Sock Shop

Sockshop.co.uk is increasing its web presence with the launch of a selection of product microsites and the appointment of viral marketing partner Tamba.

Tamba will be creating a viral game, which is due to launch in August, to increase brand awareness and drive traffic to sockshop.co.uk.

Originally a global high street brand, Sock Shop launched in 1983.

The company was sold in 2006 to the Ruia Group, whose brands include Jeep, Glenmuir and Elle.

Sock Shop subsequently became an exclusive online retailer, specialising in socks and hosiery from brands such as Nike, Pretty Polly and Pringle.

The microsites are currently being created for Sock Shop sub-brands to offer customers new and bespoke ways of shopping online.

'We are confident that a viral game will create an online buzz about sockshop.co.uk, introducing new customers to our wide range of products and customer service,' said Cassie Ash, marketing manager at sockshop.co.uk.

'Tamba has presented us with creative gaming ideas that represented our products and will highlight sockshop.co.uk's role as a popular online retailer,' she added.

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