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News Release from: Th1ng
Edited by the Marketingservicestalk Editorial
Team on 11 March 2008
Th1ng creates tension for opening of
Vantage Point
Award-winning animation and mixed media production studio th1ng's latest creative treatment is for the UK premiere of new thriller Vantage Point.
The film, which stars Dennis Quaid, Matthew Fox and Forest Whitaker, tells the story of an attempted assassination of the President of the USA, but told from the viewpoint of eight different witnesses The 50-second opener, which was created by th1ng's title director, Richard Morrison, and 'position', Alon Ziv, delivers a series of shots starting with wide aerial views of a Spanish city, gradually focusing on the presidential cavalcade moving through the streets, before finally reaching a close-up of the President and his entourage
This article was originally published on Marketingservicestalk on 14 Feb 2008 at 8.00am (UK)
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Each amber-drenched view is cut into a stark black background, clearly depicting the different 'vantage points' of the witnesses.
Further tension is added to the sequence by a swift transition of V-shaped stills, from one to another in the build-up of the terrifying truth behind the assassination attempt.
Perspective and a set of different viewpoints create an atmosphere of something waiting to happen.
This becomes key to the sequence's building momentum.
As the sequence further unveils, viewers get an insight into a chaos that ensues followed by a collision of disparate lives in the hunt for the assassin.
The opening sequence was entirely directed, edited and composited in house at th1ng including all post production.
Richard Morrison, th1ng's titles director, said: " Vantage Point is a clever action movie and so its sequence had to be based around the idea of perspectives.
"We tried to create a web of intrigue to give viewers an accurate insight into what they can expect in the movie".
Alon Ziv, th1ng's motion graphics director, said: "We have been recently witnessing a revival of title sequences in the film industry and this sequence echoes the mood and style of some of the more classic sequences we are familiar with".
Vantage Point is th1ng's first collaboration with the film director, Pete Travis.
The film is a Sony Pictures production and th1ng's executive producer was Dominic Buttimore.
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