PVDA selects Tangent Direct for marketing tool
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Tangent product story
Edited by the Marketingweek Marketplace editorial team
Dec 2, 2009
The Dutch Socialist Party (PVDA) has appointed Tangent Direct to deliver a bespoke local marketing tool to aid with its campaigning in the Dutch elections in spring 2010.
The software being created by Tangent Direct will allow PVDA's campaign managers to localise offline election communications, including door drops, posters and other print material, and send all communications to be printed via a national printer, online from their desktop computers.
Centrally approved templates will ensure consistent messaging.
Tangent Direct is building the application based on its Toolkit online local marketing communications product.
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