TAAP eases fundraising data capture

A Taap product story

Edited by the Marketingweek Marketplace editorial team Jul 17, 2008

TAAP (The Application Airtime Provider), working in conjunction with The League Against Cruel Sports, launched hand-held PDAs as a fundraising tool at the IoF Convention.

Paul George, TAAP Sales Director, and Jo O'Neill, Head of Marketing at The League Against Cruel Sports, spoke at the Focus on Face-to-Face Fundraising session.

TAAP has been working with The League to make the process of data capture more time and money efficient.

The League realised through fundraising that each campaign generated a slow trickle of forms that then had to be processed back in the office.

Through the technology provided by TAAP, fundraisers were able to directly input all the required information to PDAs and send it straight to the office.

Most importantly, follow-up times were greatly improved while the interest to support the charity was still fresh.

George commented: "The League needed an affordable means of data capture that was secure, accurate and would enable a very quick follow-up to replace their costly paper method of collecting supporter data when face-to-face fundraising.

"Utilising our OnTAAP Data Capture product, we delivered a system that not only met all their requirements but also improved engagement with their cause through the media facility on the PDA.

"I am pleased to see our product being used to support positive change and look forward to its wider adoption helping charities to turn data into donors".

O'Neill said: "We realised that we needed an efficient means of data capture that was secure, accurate and would enable a very quick follow-up.

"TAAP are able to supply this portable service, ideal for our fundraisers, and completely within our budget".

Through TAAP software, the campaign allowed real-time management reporting, a considerable ROI from reduced processing costs in time and resource, with accurate pre-qualified donor information and no chance of missing essential information.

The fundraisers found that there was improved engagement through the use of the PDA's integrated video facility allowing the opportunity to promote visually the case for support.

With the software producing automated SMS and email, The League was able to extend its message to supporters' preferred method of communication.

The TAAP data capture system delivered considerable improvement in conversion of data to donors.