Product category:
Experiential marketing
News Release from: TAAP | Subject: OnTAAP Data Capture
Edited by the Marketingservicestalk Editorial
Team on 22 November 2007
TAAP aids Renault experiential campaign
Renault used the real-time OnTAAP Data Capture product on cellular connected PDAs to collect and fulfil brochure and test drive requests instantly for prospective customers of its Twingo car.
Renault has launched the Twingo in the UK the way small cars are meant to be - feisty, practical and connected Inside, the technology and practicality are assured with a digital rev counter, trip computer and display, independent sliding and folding rear seats and the option of Bluetooth and multi-function Tunepoint (MP3 connection)
This article was originally published on Marketingservicestalk on 17 Jul 2008 at 8.00am (UK)
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The vehicle is high spec and high tech just as you would the technology associated to the brand to be.
Using an intercept and experiential marketing strategy Renault took the Twingo to the people - in a week-long campaign the Twingo went from Edinburgh to Southampton with teams based in city centres and shopping malls.
Renault needed to ensure that the experience of the Twingo was fulfilled and the customer expectation of a brochure or test drive request was delivered.
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Using the real time OnTAAP Data Capture product running on cellular connected PDAs, Renault was able to collect and fulfil brochure and test drive requests instantly for their prospective customers.
The product provided by TAAP has been used successfully by Renault for over two years.
The data capture application eliminates the need for paper: no more lost data, no more deciphering of hand writing, no more re-entering data and most importantly no more potential customers waiting for details.
The OnTAAP Data Capture application allows operators to capture contact information, featuring a postcode look-up facility; type in a postcode and select the correct address that is returned.
TAAP's Nearest Dealer functionality allows an operator to advise of a Nearest Dealer according to the customer's postcode.
Once saved, the data is sent in real time allowing brochures to arrive on door mats the next day or, if an email address is supplied, an "e-brochure" will arrive at the in-box within 10 seconds.
Test Drive requests are sent straight to the local Renault dealerships from which a call will be made in 24 hours confirming the customer's model of interest and arrangements for their test drive confirmed.
The OnTAAP Data Capture application offers the freedom to add questions which aids the definition of clients, requirements, buying patterns and catchments area of a dealership.
Steve Higgon, TAAP's CEO, commented: "Utilising, modern real-time technology Renault is able to improve its customer's brand experience, expectations and quality assurance, even further demonstrating Renault's commitment to delivering the highest standard of customer service".
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