Strategic Fusion develops Savience brand identity

Strategic Fusion has created a new brand and product portfolio for healthcare IT specialist Savience.

Savience develops and implements IT systems designed to make healthcare visits as stress-free as possible.

The company recently decided to broaden its reach to target hospitals and NHS trusts, which required a strong brand to communicate its innovation, credibility, capability and commitment to patient care.

Strategic Fusion undertook its 'Envisage, Enhance, Engage' programme to define the brand strategy and product categorisation.

The initial step was a strategic brand review, informed by in-depth research with the Savience team and its key customers, as well as competitive analysis.

Building on the findings, Strategic Fusion created a set of brand fundamentals, brand identity, visual language and strapline 'smoothing the journey'.

Strategic Fusion worked with the company on the product naming structure.

The objective was to create a cohesive, meaningful and authoritative set of new names and devise a product architecture for the portfolio that positioned each product group under the Savience 'family' brand.

Strategic Fusion ensured the Savience 'look and feel' was constantly applied throughout its marketing collateral, stationery and the website.

In addition, to deliver a further level of consistency and brand clarity, Strategic Fusion designed the software icons and user interfaces used by both patients and hospital staff.

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