Product category:
Design services
News Release from: Swinger Design and Art Direction
Edited by the Marketingservicestalk Editorial
Team on 07 September 2007
Swinger produces in-store campaign for
JLP
Swinger Design and Art Direction has produced new high-fashion in-store ads for John Lewis' own fashion brands.
Swinger was briefed to conceptualise and art direct new photography to boost JLP's fashion credentials With the appointment of Peter Ruis as Buying Director for Fashion, John Lewis is moving its fashion department into new luxury territory, with extended product lines and new premium brands
Launching this autumn, the ads are for all JLP own brands, with each given a distinctive new look by Swinger.
Glowing shapes, mirrored sets and surreal columns were devised to create a dramatic Autumn/Winter campaign.
Tamsin Allen, one of Swinger's Creative Directors, said: "Working with John Lewis was a great opportunity to move a brand with a great reputation and ethical background, into the fashion arena".
Swinger Design and Art Direction is a dynamic multidisciplinary design and art direction agency working with fashionable clientele.
Swinger's creative directors have over 10 years of experience in the fashion, retail and design industries.
With a further support network of quality designers, propmakers and printers, Swinger offers a complete branding and image service to clients.
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