Strategy to increase charity donor contributions
A
Summersault Communications product story
Edited by the Marketingweek Marketplace editorial team
Apr 8, 2010
Summersault Communications has been appointed by Ronald McDonald House Charities to develop a new communications strategy.
The strategy aims to increase donor contributions, create long-term loyalty and build awareness of the charity.
The agency has put in place a two-pronged approach, starting with redesigning the biannual magazine 'Our House' and targeting all existing donors.
Additionally, high-impact, cost-effective leaflets will be distributed to 1,200 McDonalds restaurants in the UK to attract potential donors when purchasing their meals.
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