New Look selects Summersault for internal magazine

A Summersault Communications product story

Edited by the Marketingweek Marketplace editorial team Jul 7, 2009

Summersault Communications has been appointed to write, design and print an internal magazine for the New Look group.

The magazine has been created to promote the company's overall strategy, as well as its branding and thinking to its team.

The style, content and language have been carefully selected to appeal to New Look's diverse and dynamic workforce.

The magazine, which will initially be issued on a quarterly basis, will include product news, key fashion ideas, styles for forthcoming seasons and promoting trends straight off the catwalk.

The magazine will also highlight celebrities that have been 'spotted' wearing New Look's clothing, accessories or shoes.

In addition, it will celebrate employee success through profiles and images, reflect the global breadth of the business, reinforce its people and customer values and underpin the company's strategy and social responsibility.

Staff will be encouraged to put forward their opinions and reactions throughout the magazine using different mechanics including various job level interviews, vox pops, message boards, letters to the editor and Q and A sessions.