Summersault publishes Lincolnshire newspaper

A Summersault Communications product story

Edited by the Marketingweek Marketplace editorial team Jun 12, 2009

Summersault Communications has written, edited and published a monthly newspaper entitled 'Inside Lincolnshire' for Lincolnshire county council.

The publication is distributed to 340,000 households (approximately 790,000 residents) and includes news, features and opinions from across the county.

'Inside Lincolnshire' aims to keep residents informed about the council's activities and promotes key initiatives, runs service awareness campaigns, and keeps residents up-to-date on how well the council is performing.

Residents and local businesses are invited to contribute by suggesting interesting stories or writing into the letters page with their comments.

The 20-page newspaper provides 16 pages of editorial and around four pages - 20 per cent - of advertising.

The revenue generated from the advertising sales allows the newspaper's production costs to be kept to a minimum.

Adverts are carefully sourced and positioned, not only to raise the profile of local businesses but to enable readers to find out about key council services and initiatives.