Product category:
Customer publishing
News Release from: Summersault Communications
Edited by the Marketingservicestalk Editorial
Team on 26 June 2007
Summersault celebrates double awards
success
Employee, customer and business publisher Summersault Communications has scooped a double whammy at the 2007 Communicators in Business National Awards.
Hard-hitting celebrity interviews and industry-leading design work helped Leamington Spa-based Summersault Communications win two awards at the 2007 Communicators in Business National Awards Summersault Communications, which works with top FTSE 500 and public sector clients around the UK, won two of the highly prized best-in class awards at the Communicators in Business (CiB) National Awards held at the Hilton Hotel, Newcastle
This article was originally published on Marketingservicestalk on 4 Oct 2007 at 8.00am (UK)
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The awards recognise excellence in the way organisations communicate with their customers and employees.
Working with client E.ON UK, the power energy supplier, Summersault won the redesigned/relaunched publications category for employee magazine retailtalk.
Connect, the custoemr magazine for Central Trains (part of National Express Group) came first in external publications.
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Employee, customer and business publisher Summersault Communications, which works for top FTSE 500 and public sector clients, is to supply employee publications for high-street retailer Wilkinson.
Both titles are planned, written, edited and designed by Summersault Communications.
Brian Jeavons, Summersault Communications managing director, commented: "I am overwhelmed by the achievement of winning two such important and competitive categories.
"To receive such recognition from our peers in the industry is fantastic and is testament to the team's hard work in producing two highly respected publications".
The CiB National Awards are considered the UK's biggest and most prestigious business communication awards, recognising the very best in business communications.
The 2007 CiB Awards attracted nearly 800 entries, all of which were evaluated through a rigorous, three-stage judging process.
Retailtalk is the internal publication for E.ON UK's 8,000 colleagues working in the retail business area.
Relaunched to produce a magazine that everyone in the business would want to read, the revamped publication introduced better photography and more two-way communication between the magazine as a representative of the company, and colleagues.
The publication has also taken on a more 'lifestyle' approach to its content and look, to engage its readership.
Commenting on the class winner award for retailtalk in the redesigned/relaunched publications newspaper/newsletter category, the judges stated: "This magazine is a real triumph".
Connect magazine, launched by Central Trains in 2006, is part of a new customer-focused marketing initiative.
This quarterly publication is distributed directly to the homes of passengers, mostly season ticket holders who have requested it, and at stations.
The content is a mixture of lifestyle articles, such as days out and celebrity interviews, and aspirational features on local entrepreneurs, combined with updates on services.
The judges, commenting on the award for external publications - external newsletter/newspaper category, said: "A fun and useful newsletter".
Summersault Communications' clients include: Birmingham Midshires, Britannia Building Society, Booker Cash and Carry, Camelot, Central Trains, Danone, Greencore, Group 4 Securicor, McDonald's Restaurants Limited, MITIE Group, Powergen, E.ON UK, Welsh Assembly Government, TUI UK (includes Thomson Holidays) and Severn Trent Water.
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