Sun launches personal digital signage player
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Sun Group product story
Edited by the Marketingweek Marketplace editorial team
Jul 6, 2009
Sun Group has announced the launch of the Digital Tag - a wearable media player that delivers brand messages through professional video content.
The tool has been designed to enable retail staff to deliver the perfect message to every customer.
It automatically leads the discussion with the customer by engaging them in the sales process.
The Digital Tag turns location-specific marketing and sales messages into a one-on-one interaction, guaranteed to close more sales.
The Digital Tag's content can be set to display individual store-specific messaging, such as specials; company wide marketing; or any combination of the two using video or JPEG content.
New content can be easily uploaded.
The unit size is 64 x 48 x 10mm, and it weighs 55g.
The product averages three to five hours of playback time on rechargeable lithium-ion batteries.
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