Research source offers rapid online intelligence

Strategyeye has partnered with Haymarket Media to launch Windpower Intelligence, a comprehensive global research source for the wind-power industry.

Strategyeye provides the Strategyeye Publisher software-as-a-service (SaaS) platform, which enables media owners to leverage content for rapid online intelligence.

Publisher-powered offers are said to address two core principles of target audiences: a well-targeted core of proprietary content combined with the right filtered third-party news and analysis, to create a true destination service; and all content is structured to fit the specific decision-making needs of the audience.

All content is delivered in whichever format the user requires - push alerts, instant reports and online dashboards - for rapid decision-making.

As well as driving new subscription revenues, Publisher is additionally said to provide highly efficient workflow for curation of the core of proprietary content, which can be reporting/editorial or pure industry data.

Haymarket recognised Strategyeye's ability to roll out highly targeted business-to-business offers in a tight timescale.

Additionally, Strategyeye's SaaS model provides flexibility and low risk, with pre-built templates, reporting functionality and content archive ready for rapid deployment.

Philip Swinden, director - environmental publishing at Haymarket, said: 'Strategyeye's Publisher platform will help us to open up new digital revenue streams in the global wind-power sector.

'Together, we have developed a multi-purpose intelligence service that enables subscribers to track key developments, leads, customers or competitors in real time and around the world as the renewable energy market expands,' he added.

The Windpower Intelligence service is designed to provide essential decision-support for the industry, combining premium industry data with intuitive, structured online reporting tools.

It contains a curated dataset at its heart, showing latest development status for wind-farm development projects worldwide.

This is of particular value to companies in the manufacturing and supply chain, seeking cues to market their products and services to project developers.

The curated data set is combined with selected editorial from Haymarket's 'Windpower Monthly' publication and also highly filtered third-party news and commentary.

Selected content is pushed to subscribers via edited and automated newsletters; online reporting tools provide instant analysis on any topic of interest to the audience.

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