Stream20 optimises Entropay search strategy

Stream20 has announced that it has enabled Entropay to increase its website traffic by more than 16 per cent by optimising its search engine optimisation (SEO) strategy.

The company was selected to create a cohesive, long-term digital marketing strategy, designed to target both business-to-business (B2B) and business-to-consumer (B2C) markets as well as existing and potential partners.

As an alternative to having one website as the destination for all visitors, Stream20 recommended a site redesign to introduce separate B2B and B2C landing pages.

To clearly differentiate between the sites, different terminology, content and applications of technology were used to appeal to each specific audience, enabling visitors to focus on their primary goal for visiting the site and create a greater understanding of Entropay and its benefits.

With Stream20's support, Entropay optimised its SEO strategy and has achieved a 66 per cent increase in its top-10 keyword ranking, as well as wider visibility across all search engines by 65 per cent for top industry keywords such as 'prepaid card' and 'virtual credit card'.

This search optimisation and link building has achieved good results and has built the online brand presence, further enforcing Entropay's position as a serious industry competitor.

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