Product category:
Design services
News Release from: studio sda
Edited by the Marketingservicestalk Editorial
Team on 27 July 2007
Cardiff designers rebrand Peter's Food
Service
Cardiff-based design consultancy studio sda has announced the release of the new branding and packaging for Caerphilly-based savoury products maker Peter's.
The famous green and burgundy pies that have adorned refrigerated shelves in supermarkets for years have undergone a well-deserved facelift, as has the company as a whole Studio sda provided all branding work from a new corporate identity to entirely new packaging
The project involved developing the well respected and established reputation of the Peter's brand, retaining the existing loyal customer base, but opening up the brand to new customers.
Senior Graphic Designer at studio sda Luke Richards said: "The project required the brand to be refocused, whilst maintaining all current customers and attracting new ones; we've created an incredibly strong brand for Peter's, one that emphasises the well-established and respected reputation of the company.
"Whilst moving the company on considerably, the packaging is still undeniably Peter's".
The ever-growing concerns over healthy eating are having a huge affect on the savoury pastry market (notoriously not a low-fat snack), but has presented Peter's the opportunity to focus the brand on the quality ingredients and flavours.
Whilst consumers are wanting healthy alternatives more and more, essentially people want to know what they are eating is made of good quality, wholesome ingredients, full of goodness and flavour.
The new packaging now reflects the quality of the product inside, under the new strapline 'passion for flavour'.
It's been a highly successful year for studio sda with new staff joining the ranks, new advanced technology moving in-house, the victory in the internationally acclaimed red-dot design awards for their design of Brushdoctor, and now with the release of one of their biggest branding projects to date, Peter's Food Service.
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