Wrapkin offers cost-effective branding everywhere

The Wrapkin offers cost-effective branding anywhere by allowing beverage makers to extend their packaging and target an unlimited number of consumers for just pennies.

Brand builders understand widespread exposure for a product can come with great expense.

The packaging alone can represent as much as 20 per cent of the product's cost, all of which could be wasted on anonymity against several brands in a line-up.

The Wrapkin, however, offers cost-effective branding anywhere by allowing beverage makers to extend their packaging and target an unlimited number of consumers.

The Wrapkin is an innovative new product that looks and feels similar to a real linen napkin, that can do all the jobs of a paper napkin, coaster and a drink sleeve.

It opens up to easily slide on beer bottles, cans, pint glasses and even wine bottles.

Beverage consumers can use it to keep their hands warmer, their beverages colder and handle condensation.

Consequently, the Wrapkin offers "legs" for beverage advertisers to be seen beyond flat coasters, as consumers walk all-around venues carrying their brand images and messages printed on the Wrapkin.

Unlike bar napkins, The Wrapkin is a disposable, recyclable drink sleeve made of a new high-quality, durable, absorbent paper material and does not disintegrate when wet.

It will be a boon for establishment owners, who typically dispense three to five bar napkins with each drink.

The Wrapkin also is easily more economical than insulated beverage holders, since it cost just pennies per unit.

The company's slogan, We've got your competition covered, seeks to sell the Wrapkin's value to beverage distributors, manufacturers and marketers as a stronger branding tool than the bar napkin, coaster or Koozie.

"Developing this product has been a lot of fun," said Albert McDonald, President of Stratospherian Marketing and Product Development.

"When we give them out at bars, restaurants and sporting events, people's responses are overwhelmingly positive.

"Comments range from 'where did you get these, I want more' to 'I should have thought of this, I always wrap my drinks'.

"We really look forward to the potential this product has for making consumers and advertisers happy".

Stratospherian Marketing and Product Development is Wrapkin's parent company.

The Wrapkin, as it is so aptly named, might very well be the answer as a practical replacement anywhere for the beverage industry's napkin.

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