Social Studio optimises social media marketing

Strongmail has announced the UK launch of Social Studio, a centralised campaign management application that enables marketers to engage their brand influencers in social channels.

The social media marketing suite includes a referral marketing platform, a sophisticated campaign management application and social sharing tool.

Using Social Studio, marketers have an effective way to target, measure and optimise multi-channel social media marketing campaigns, with detailed analytics for measuring reach, engagement and performance - all while identifying their biggest brand advocates and tracking conversions.

Strongmail said Social Studio provides marketers with actionable metrics that go beyond the advertising-orientated metrics offered by competing solutions, such as number of impressions and increased reach.

Every product in the Social Studio suite provides detailed performance metrics all the way to the conversion, enabling marketers to understand the true impact that each social media campaign contributes to key business objectives, such as driving revenue, subscriptions or downloads.

Strongmail Social Studio consists of a series of components.

Strongmail Influencer allows business to acquire new customers online.

It is described as a customer-get-customer solution that combines word-of-mouth marketing, e-commerce and the social web.

Influencer enables reports on sharing behaviour and conversions, and building loyalty segments for future re-marketing efforts.

Social Direct enables users to launch targeted, direct-response campaigns into Twitter and Facebook and leverage advanced analytics to track performance all the way to the conversion and identify the biggest influencers.

Additionally, businesses can manage multiple profiles and analyse post-metrics in real time.

Social Notes enables website visitors and e-mail subscribers to share branded content across top social networks, blogs and e-mail.

Businesses can then view the most popular content and social sharing channels alongside usage activity such as views, clicks and conversion rates.

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