Strongmail Influencer harnesses social media power

A Strongmail Systems product story

Edited by the Marketingweek Marketplace editorial team Oct 22, 2009

Strongmail has released a new version of Strongmail Influencer, featuring integration with the company's Message Studio e-mail marketing system.

According to Strongmail, the combined solution will enable direct marketers to deploy next-generation e-mail referral campaigns that leverage the full power of social media.

Strongmail Influencer's integration with Message Studio automates the insertion of social media marketing into new or existing e-mail campaigns and enables real-time performance tracking alongside e-mail metrics.

Additional enhancements to Influencer include new data registration APIs to transfer response data to a customer relationship management (CRM) system or other back-office applications for remarketing purposes, optional toolbar campaign deployment to eliminate landing page coding, and updated fraud detection for improved gift and reward management.

Using Strongmail Influencer, marketers are said to be able to inject social networking functionality into any web page, social network or e-mail communication, extending the reach of their programmes.

Influencer achieves this by presenting consumers with engaging experiences that invite and motivate them to share their brand or offer with friends, family and colleagues via online e-mail accounts, blogs or social networks.

Strongmail Influencer is claimed to offer an interactive experience that motivates, tracks and reminds recipients to share.

Its viral marketing engine enables direct integration with popular e-mail services, blogs and social networks.

A self-contained widget allows participants to share without leaving a designated landing page.

The optional toolbar deployment feature is said to eliminate the need to create and code custom landing pages.

Testing and reporting features of Strongmail Influencer include real-time optimisation of creative executions to maximise virality and impact.

It also includes in-depth reporting to identify a brand's biggest influencers by share activity and conversions.

Data integration APIs extract behavioural data of key influencers for multi-channel marketing.

Strongmail Influencer also features gift and reward functionality to streamline and manage fulfilment, triggered reminders to keep participants informed of progress towards offer goals, and fraud detection technology to flag and/or suspend suspicious claim activity.