StrongMail selects Curve Interactive as partner

StrongMail Systems, the provider of on-premise solutions for marketing and transactional email, has chosen Curve Interactive as its creative partner agency for Europe.

Curve will provide StrongMail clients with a full range of email marketing services and creative strategy designed to maximise the effectiveness of email marketing campaigns sent from StrongMail's in-house email marketing platform.

"We evaluated a number of options, and, in the final analysis, Curve's depth and breadth of strategic and tactical email experience were the deciding factors," explained Paul Bates, managing director of StrongMail UK.

"The control, data security and costs savings made possible by StrongMail's in-house approach have fueled our strong European growth, and this partnership with Curve will enable our clients to take advantage of first-class strategy and services to improve their email programmes".

Curve Interactive is a premiere online marketing services consulting agency that offers a wide array of customised email services and strategy, including the development and execution of email marketing campaigns and other messaging and positioning initiatives.

Tim Bax, creative director of Curve, said: "We see more and more companies moving to cut costs and increase control of their email marketing by adopting in-house solutions.

"None of these is more powerful, more versatile or as easy to use as the StrongMail platform, which is why we're so excited to be working together".

Curve joins a global roster of award-winning partners tasked with helping StrongMail clients around the world develop highly effective email marketing programmes and campaigns that drive customer growth, revenue and satisfaction.

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