Product category:
Email marketing
News Release from: Strongmail Systems | Subject: StrongMail
Edited by the Marketingservicestalk Editorial
Team on 27 September 2007
Red McCombs Media selects StrongMail
StrongMail's on-premise email marketing solution will enable online marketing agency Red McCombs Media to enhance its service offerings.
StrongMail Systems, the innovation leader in email infrastructure software, has announced that Red McCombs Media, a leading online marketing agency, has selected StrongMail's on-premise email marketing solution to power its email marketing service offerings By using StrongMail, Red McCombs Media will be able to offer its clients more robust capabilities for email campaign delivery, management and tracking
Renowned media pioneer Red McCombs co-founded Red McCombs Media in 2004 to provide companies with customised advertising solutions backed by in-depth online media expertise, sophisticated technology and a personalized approach.
Email marketing is a core component of the agency's suite of advertiser services, with more than five million emails sent out each month on behalf of its clients.
Red McCombs Media's email marketing services help advertisers drive site traffic and conversions with targeted emails sent to highly segmented lists of opt-in subscribers.
StrongMail will provide Red McCombs Media with a powerful campaign management solution to create and track dynamic email campaigns, along with high performance email delivery technology to help make those programs successful.
"Red McCombs Media has built its business on providing innovative media programs that deliver real results, which is why we've invested in the StrongMail platform for our email marketing services," said Jon Flatt, CEO of Red McCombs Media.
"In addition to its reliability and performance, StrongMail offers us a complete on-premise email solution from creation to delivery that is easy to use, manage and maintain".
StrongMail will also help Red McCombs Media maximise deliverability with real-time visibility into delivery rates and detailed bounce reporting for identifying and addressing delivery problems in real time.
Additionally, by leveraging StrongDelivery Tools, Red McCombs will also be able to optimize the rendering and inbox placement of its email campaigns.
Built on an enterprise-calibre platform, StrongMail offers Red McCombs the performance to accommodate seasonal spikes in email volume and the scalability required to serve its growing customer base.
"Red McCombs Media's investment in StrongMail gives it a powerful and versatile on-premise email solution for growing its business and delivering world-class services to its clients," said Tricia Robinson-Pridemore, vice president of market and product strategy at StrongMail Systems.
"StrongMail's campaign management, reporting and delivery capabilities will provide Red McCombs Media with the tools it needs to maximise the performance of its client programmes".
StrongMail Systems enables companies to realise the value of digital messaging with high-performance servers that simplify and enhance outbound email systems.
StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs.
StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs.
A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by DAG Ventures, Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple.
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