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News Release from: St Minver | Subject: AnnSummersBingo
Edited by the Marketingservicestalk Editorial
Team on 10 July 2007
Ann Summers launches online bingo site
Ann Summers has opened an online bingo site with up to £2 million retail giveaway, as the smoking ban threatens to hit business at traditional bingo halls.
Ann Summers, the high street's leading purveyor of pleasure, will become the first multichannel retailer to launch an online bingo site when AnnSummersBingo.com goes live on 12 July Developed in partnership with St Minver, the site promises to be the sexiest bingo site on the web
Created with female customers in mind, AnnSummersBingo.com boasts the sexiest bingo caller (research among Ann Summers customers said that he had the "horniest voice") and a new collection of nicknames for the numbers.
In typical Ann Summers style these are cheekier, saucier and naughtier than the traditional nicknames associated with bingo numbers.
The top monthly (rollover) prize fund will be up to £100k, with daily prizes up to £15k and individual game prizes from £20 - £200.
Each "card" costs only 10p a game to play.
Players who visit the Ann Summers chat room on the bingo site will also have the chance to win spot prizes that will include gorgeous new Ann Summers lingerie and the new Rampant Rabbit Wave.
To promote the launch of AnnSummersBingo, Ann Summers will be giving every retail customer in July and August a scratch card that could give them free money to play on the site.
In total Ann Summers will be giving away up to £2 million to play online.
In addition Ann Summers will also match any first deposit made, so for every £50 deposited, Ann Summers will give each player another £50.
Jacqueline Gold, Ann Summers Chief Executive, said: "Ann Summers is all about having lots of sexy fun; we know from our Ann Summers' Parties that our customers like playing bingo but when they see the fabulous prizes we have on offer and hear our delicious caller, not to mention our outrageous new number nicknames, they are going to love it".
"We are delighted to be working with Ann Summers - they are extremely well positioned to be a major player in online bingo and their timing is perfect," said Jim Ryan, CEO of St Minver.
"With the smoking ban set to drive bingo players out of the halls and onto the online sites, Ann Summers will benefit from the exodus.
"According to recent research conducted by St Minver, players are drawn to the offerings of brands that they know and trust plus the player demographics could not be a better fit.".
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