Staffwarehouse provides brand ambassadors

A Staffwarehouse product story
Edited by the Marketingweek Marketplace editorial team Jul 1, 2009

Staffwarehouse has worked with Ad House to provide promotional staff to work at Foot Locker stores across London to promote its instant scan-and-win ticket promotion.

The brief was to increase footfall at selected Foot Locker stores and create awareness of the scan-and-win promotional campaign.

Staffwarehouse provided promotional staff dressed up in branded Foot Locker outfits for the promotion.

The brand ambassadors were positioned at the main entrances and inside stores, and specifically approached the target audience, handling out scan-and-win cards and directing customers to the scan-and-win desk, which gave customers a chance to win prizes including vouchers and trainers.

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