Product category:
Statistical analysis tools
News Release from: SPSS | Subject: Predictive Enterprise Services 3.5
Edited by the Marketingservicestalk Editorial
Team on 14 May 2008
SPSS updates Predictive Analytics
platform
The new version of Predictive Enterprise Services provides enhanced automation and stronger integration for more effective deployment of results.
SPSS, a leading worldwide provider of Predictive Analytics software, has announced from the Directions User Conference in Europe, a new version of its Predictive Analytics platform - SPSS Predictive Enterprise Services 3.5 New features include improved automation based on events, additional model management techniques, and expanded reporting options that improve visibility of analytic results
This article was originally published on Marketingservicestalk on 8 Feb 2008 at 8.00am (UK)
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The platform provides a market-leading foundation to manage and automate the entire analytic process, and seamlessly integrates with all SPSS products and existing enterprise infrastructures.
It also provides organisations with a single data access layer for building and deploying predictive models within operational systems to improve customer interactions within marketing campaigns, call centeres and through the web.
Bob Dutcher, vice president, product marketing at SPSS, said: "SPSS Predictive Enterprise Services is an essential foundation for managing the entire Predictive Analytics lifecycle - from capturing the right information, to predicting behavior and then acting on the results.
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"It is now easier for organisations to build predictive models and deploy them at key decision points within business processes".
Organisations using Predictive Enterprise Services are able to manage diverse analytical assets and ensure reliable results.
For instance, Komplett, a Norwegian-based online retailer of computer components, PCs, home electronics and related equipment with more than 600,000 customers, uses SPSS Predictive Analytics to automatically make personalised product recommendations to drive revenues and increase customer satisfaction.
Dag P Svendsen, analyst - data mining/statistical modelling at Komplett, said: "SPSS Predictive Enterprise Services will ensure we are protecting our analytical investment, automating our processes for more consistent and reliable results, and distributing reports to our decision-makers across ten countries, so they can enhance decision making and improve our customer's overall experience with Komplett".
The Predictive Enterprise Services 3.5 platform enhancements include the following.
* Event-based automation - new automation capabilities allow analytic processes to be automatically initiated by events that occur in the business, such as when new customer data is delivered to the system.
This makes it easier for organisations to integrate analytic processes into existing infrastructure.
* Enhanced model management - the platform automates the process of evaluating and refreshing models to ensure the strongest performance.
This new release includes additional evaluation techniques and a model management dashboard to easily track model performance and ensure the most effective models are being used to score customer records.
* Additional reporting options - the new platform also offers an improved reporting functionality with the ability to create interactive statistical reports, cross tabulation reports and a variety of new chart types - all of which can be viewed online within the Predictive Enterprise Browser interface.
Output can also be integrated with existing customer portals using standard portal interfaces so business users have better visibility into the effectiveness of the Predictive Analytics-driven results.
Easier deployment of predictive models - Predictive Enterprise Services now provides a single data access layer used by analytical products to build predictive models and also to deploy models within operational systems.
This makes it easier and more efficient for organisations to integrate analytic results within the business processes.
SPSS Predictive Enterprise Services 3.5 is available today.
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