Product category:
Market research
News Release from: SPSS | Subject: Directions European customer conference
Edited by the Marketingservicestalk Editorial
Team on 27 March 2008
Conference highlights how data drives
decisions
SPSS, a worldwide provider of predictive analytics software and services, has announced its third annual European customer conference, Directions 2008, will be held in Athens on 12-15 May.
SPSS customers presenting at the upcoming conference include Deloitte Consulting, Vodafone, PandG/Braun, Credit Suisse and GfK The keynote speaker will be Ian Ayres, economist, professor and author of best-selling book Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart
This article was originally published on Marketingservicestalk on 8 Feb 2008 at 8.00am (UK)
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Ayres is a regular columnist for Forbes magazine and The New York Times.
His research has also been featured on the television shows Oprah and Good Morning America and in Time and American Vogue magazines.
Ayres' best-seller examines how today's most successful organisations can rapidly analyse large databases to provide greater insights into human behaviour.
Ayres notes this new breed of decision-makers is leading the way and delivering accurate results drawn from data.
Attendees at Directions will have the opportunity to examine and explore the business benefits of predictive analytics, including statistics, data mining and Enterprise Feedback Management (EFM) technologies.
They will learn directly from European customers how they are tackling and overcoming business challenges using SPSS solutions.
"Customers presenting at Directions 2008 exemplify the success stories and are testimony to the widespread take-up of predictive analytics," said Adrian Carr, SPSS vice president for EMEAA.
"Predictive analytics has moved into the mainstream; attendees will be able to meet SPSS users that are already benefiting from the technology.
"They will come away with ideas they can take back to optimise their own businesses".
The Directions User Conference also recognises SPSS customers with the annual SPSS Insight Award.
Evaluated on a range of criteria, including business impact, productivity improvements, magnitude of change, breadth or depth of analytics used and innovation, the award acknowledges the customer that has most effectively driven the widespread use of data to improve decision making and become a predictive enterprise.
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