Product category:
Point of purchase, retail design
News Release from: Sparks Electrical Wholesaler
Edited by the Marketingservicestalk Editorial
Team on 05 September 2007
Electrical wholesaler revamps e-commerce
website
Electrical wholesaler Sparks Direct has launched a new website making it easier than ever for architects, interior designers and vendors to find the right lighting product to suit them.
Sparks Direct has more than 20 years of experience trading in the lighting wholesale industry and is now a leader in providing lighting solutions for various industry professionals ranging from architects, interior designers and electricians to developers and builders, as well as offering products at prices suitable for homeowners too All of the lighting ranges on the new sparksdirect.co.uk website are specific for commercial industrial and domestic rated purposes
The new site is set to cement Sparks' role as the UK's leading lighting distributor as it is a fully e-commerce enabled online store, allowing users to browse thousands (the biggest range available in the UK) of lighting products imported worldwide.
The intention of the new website is to integrate with the successful Sparks and Lights showroom store and distribution centre in the heart of London: users can choose to have items shipped to them the next day at a flat UK rate or they can collect from the store.
The site boasts a much improved user interface that is easy on the eye and very smart under the hood too.
This is because the design has followed user-centric design principles where every single element on the website has been created and structured in a way specifically with users and how they would use the site in mind, making for an excellent overall online shopping experience.
A prime example of this is the new "advanced search" facility which allows shoppers to search by category such as wall lights or bathroom lights and by a price range.
Alternatively when browsing a lighting sub-category people can filter the product list by: Light Colour / Finish Type - such as Aluminium; Style of Lamp - such as Contemporary/Traditional; Max Wattage; IP Rating; Energy Type and even Room Suitability.
Nick of Sparks Direct commented: "This usability coupled with a daily updated database of thousands of lighting and electrical products means that Sparks Direct now has a website that truly represents Sparks Direct's status as leaders within the electrical wholesaler industry.
"In the new website Sparks Electrical wholesaler has the largest range of switches and sockets on the internet".
Architects and interior designers can shop for wholesale lighting in full confidence because of the secure payment portal allowing users to pay securely and safely.
Each lighting product has images, detailed descriptions, dimensions and other technical information along with being available in an immensely wide range of finishes, styles, colours, energy efficiency ratings and wattages.
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