Book offers in-depth look at media consumption

Sappi has announced the launch of the fifth title of its 'Life with Print' series of books, entitled 'Engaging New Generations in the Media Mix'.

The book contains facts and figures of the media consumption across the globe and interviews with influential figures in the advertising, communication and marketing fields including Marc Bresseel from Microsoft Advertising and Chris Anderson, editor-in-chief at Wired Magazine.

The new publication is available in printed form, as well as audio, video and graphic files, which can be downloaded for free via a QR code printed on the bookmark inside the book.

Instant access is possible by taking a photograph of the code with a mobile phone.

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