Sappi unveils new Life with Print publication

Sappi has launched 'Corporate Communication in the Media Mix', the latest publication in its Life with Print series.

The new publication is the fourth in the Sappi series that offers corporate brand owners, sales and marketing professionals, and communications agencies a perspective on the efficient and effective use of print media.

Previous titles have featured direct marketing, brochures and catalogues, and internet integration.

"A positive corporate image can make the difference between company success and failure, so, in today's world of instantly accessible news, maintaining a strong corporate reputation among stakeholders has never been more important," said Peter Tielemans, Marketing Communications and Business Development Manager at Sappi in Europe.

"Not only can it increase demand for a company's products and build up stronger relationships with customers, it can also support a higher share price, make it easier to attract loyal and productive staff and position the company better with its suppliers and trade partners.

"Furthermore, in times of crisis, the reservoir of goodwill accumulated can help reduce any potential negative impact on the business".

The 80-page publication describes the scope of corporate communication and the tools for company identity, presentation, reporting, promotion and product support.

Other chapters feature award-winning corporate communications case studies, hot topics such as the environment and Corporate Social Responsibility, and the views of corporate communications gurus Victor Cheong of The Design Associate, Hong Kong; Cees Van Riel, Professor Corporate Communications in Rotterdam; Wally Olins, founder of Wolff Olins, London; and Daniel Castelao of Signi in Mexico.

Order forms for 'Corporate Communication in the Media Mix', as well as previous Life with Print publications can be found on the Sappi website.

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