Call for action: 2008 Sappi Ideas that Matter

Sappi, the global producer of coated fine paper, is calling on European graphic designers to put their creativity to work for social and environmental good.

Sappi is inviting European graphic designers to submit concepts for print-based communication campaigns supporting charities of their choice to its 2008 Ideas that Matter programme.

The programme is open to individual designers, design firms, agencies, in-house design departments at companies, design teachers and students.

The campaigns must exploit the effectiveness of ideas on paper, with applicants explaining how the success of their campaigns will be measured.

Sappi will follow up the results after implementation.

Entries will be judged by an independent committee made up of international graphic designers and representatives of graphic associations, charity organisations and Sappi.

Each campaign selected will receive a grant of up to euro50,000 to cover its full implementation.

Applicants are required to submit their creative ideas supporting their chosen cause, a description of the print campaign and its objectives, the metrics to be used to measure its impact, a cost estimate for campaign implementation, and information about the non-profit organisation involved.

Deadline for entries for this year's programme is 1 June 2008, with grants being awarded in August and implementation of the campaign due before the end of December 2008.

Each year, the Sappi Ideas that Matter programme awards grants worth a total of US$1 million to designers around the world to enable them to promote social, environmental or humanitarian causes of their choice.

The programme is part of Sappi's 'Life with Print' initiative, which provides a perspective on the efficient use of print media in communication.

"The creativity of the design community can be a powerful force for social good," said Sappi's Marketing Communications and Business Development Manager in Europe Peter Tielemans.

"Whether the ideas support sustainable living, the elderly, human rights, education or other worthwhile causes, they are needed more than ever.

"Print offers designers one of the most versatile, measurable and involving media to get their ideas across".

For the 2007 Ideas that Matter programme, the judging committee selected 11 European campaigns relating to culture, education, the environment, health, human rights, social integration and domestic violence.

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