Product category:
Market research
News Release from: Sports Marketing Surveys | Subject: Sponsatrak
Edited by the Marketingservicestalk Editorial
Team on 10 July 2007
2010 World Cup opens up tourism
opportunities
British football fans at the 2010 FIFA World Cup are most likely to base themselves in Cape Town, with the second most popular choice being where the supporters' national teams are based.
Research into football fans' plans for the next FIFA World Cup by Sports Marketing Surveys has found that whilst fans are based in South Africa for the tournament they're keen to make the most of the opportunity of being in the country The most popular destinations for supporters during the tournament are the Cape of Good Hope and Cape Point
British fans are also keen to make the most of both wine and cultural tours during their stay, with Robben Island and Table Mountain being popular places to visit.
The lure of the golf courses and a round or two of golf in South Africa also ranked high in the research.
The biggest obstacles preventing fans from attending the event is the cost of travel to South Africa and work commitments.
This research was obtained from Sports Marketing Surveys FIFA World Cup 2010 research using Sponsatrak, a weekly and nationally representative tracking survey.
Sports Marketing Surveys is one of the world's leading sponsorship and sports research agencies.
Established in 1984, Sports Marketing Surveys is entirely independent with over 20 years of experience in the industry.
The company has its headquarters in the UK and through its network of international offices provides multicountry research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.
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