Sponge creates mobile marketing campaign for Zavvi

Sponge has been appointed by Zavvi to create a re-launch mobile marketing campaign.

The campaign encouraged people to text in and enter a draw to win GBP1,000.

All entrants received a unique code sent to their handsets to obtain a GBP1 discount on any order placed on Zavvi's website.

Posters throughout the tube network in London promoted the competition.

Over a one-month period in December, 24,000 discount codes were issued with more than 19,000 redeemed - generating more than GBP150,000 of revenue and adding more than 10,000 new customers to Zavvi's database.

Zavvi, which folded on the high street in 2009, re-launched online in November under new owners, the Hut Group.

The company appointed Sponge to increase consumer interaction with the Zavvi brand as well as drive people to the website.

Sponge also worked closely with Zavvi to use social media and deal forums to publicise the offer.

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