Alliance promotes importance of mobile marketing
A
Sponge product story
Edited by the Marketingweek Marketplace editorial team
Sep 10, 2009
Sponge, Mobile Dreams and Clanmo have launched the Mobile One Alliance (M1A), a pan-European mobile marketing initiative.
M1A will offer brands single, integrated mobile marketing campaigns and services via selected agencies in each country.
Sponge has initially joined with Spain-based Mobile Dreams Factory, and Clanmo, based in Germany, to create a global alliance that will allow strategy, technology and local knowledge to be shared in order to deliver the best mobile solutions to clients across Europe.
M1A aims to recruit one mobile marketing agency from each territory in Europe over the next two years, and will push the message that mobile should sit at the heart of digital marketing.
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