Product category:
SMS and MMS services
News Release from: Sponge
Edited by the Marketingservicestalk Editorial
Team on 03 June 2008
Papa John's runs text-to-win push with
Sponge
Pizza delivery company Papa John's has launched a text-to-win competition offering consumers the chance to win a year's supply of pizza.
The campaign, which invites consumers to 'Txt the Papa,' will give away a year's supply of pizza every day for the length of its nine-week run Creative agency Crossing O'Sullivan is behind the promotion, which is being powered by mobile marketing solutions provider Sponge
This article was originally published on Marketingservicestalk on 22 Aug 2008 at 8.00am (UK)
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The 'Txt the Papa' competition will feature on take-away menus.
"Papa John's has made it very easy to enter this competition - consumers can text the number on menus while waiting for their order," said Douglas McDonald, Client Services Director at Sponge.
"They'll get a confirmation text thanking them for their entry and one winner will then be picked at the end of each day".
Consumers need to text PAPA to shortcode 86100 to be in with a chance.
Sponge's verified random draw engine technology will pick each winner.
Simon Wallis, Director of Marketing at Papa John's, said; "Implementing the Txt the Papa campaign has given us the opportunity to interact with our customers in a simple and engaging way.
"It also allows us to develop our database for ongoing mobile communication".
Sponge has powered a number of text-to-win campaigns for brands such as Lucozade, Cadbury and Birds Eye.
Award-winning mobile marketing solutions company Sponge is one of the fastest growing new media companies in the UK.
It supplies the technology to empower agencies, brands, media groups and content providers to deliver mobile and voice services.
Sponge provides services for Vodafone, Northern and Shell, Unilever, News International and Coca-Cola.
The company is the owner and developer of the most battle-hardened and versatile mobile applications suite, TG, which enables clients to deploy mobile services quickly and cost-effectively.
In-house developers also create bespoke mobile solutions for global use.
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