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Retailers must optimise websites for mobile users
Research from Sponge has suggested that two-thirds of retailers have not yet optimised their websites for mobile, despite seeing increased sales, higher customer engagement and reduced service costs.
News from Marketingweek Marketplace, 19 July 2010
Sponge creates mobile marketing campaign for Zavvi
Sponge has been appointed by Zavvi to create a re-launch mobile marketing campaign.
News from Marketingweek Marketplace, 28 April 2010
Alliance promotes importance of mobile marketing
Sponge, Mobile Dreams and Clanmo have launched the Mobile One Alliance (M1A), a pan-European mobile marketing initiative.
News from Marketingweek Marketplace, 10 September 2009
Third of UK banks use SMS, says Sponge
Research by Sponge has revealed that almost a third of UK banks use SMS text messaging to follow up direct mail customer promotions such as discounted loan rates or credit card offers.
News from Marketingweek Marketplace, 8 December 2008
Fifth of e-tailers use mobile microsites
Research by Sponge has revealed that a fifth of online retailers have used mobile microsites to push specific promotions.
News from Marketingweek Marketplace, 12 November 2008
Sponge renews contract with thelondonpaper
Mobile marketing company Sponge has signed a year-long renewal contract with News International's free daily newspaper, thelondonpaper.
News from Marketingweek Marketplace, 22 August 2008
Auto Trader appoints Sponge to build WAP site
Creative mobile agency Sponge is to build a mobile internet site for Auto Trader, the motoring website and magazine, enabling mobile users to access the site on the move.
News from Marketingweek Marketplace, 17 July 2008
Papa John's runs text-to-win push with Sponge
Pizza delivery company Papa John's has launched a text-to-win competition offering consumers the chance to win a year's supply of pizza.
News from Marketingweek Marketplace, 3 June 2008
Sponge celebrates fourth year in Top 50
Mobile marketing solutions company Sponge is celebrating its fourth year ranked in Media Momentum's Top 50 fastest growing UK new media companies league table.
News from Marketingweek Marketplace, 27 March 2008
Sponge powers Lucozade's adidas giveaway
Mobile marketing solutions provider Sponge is powering Lucozade's text to win adidas giveaway.
News from Marketingweek Marketplace, 30 October 2007
Featured articles
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Mirri creates metallic invitation for Specsavers
Mirri, a division of Celloglas, has enabled the production of a digitally-printed sparkly metallic invitation for Specsavers's 'Strictly Specsavers' annual midsummer ball.
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Momentum Instore - latest company news
21 July 2010 - Momentum Instore has appointed Jane Margetts to the role of marketing manager.
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