Product category:
Integrated marketing
News Release from: SPF 15
Edited by the Marketingservicestalk Editorial
Team on 05 December 2007
Red Bull gives wings to Bishop's Move
relocations
Relocation is being made less stressful thanks to a 'brand marriage' created by SPF 15.
The award-winning Mindset Marketing agency has brought together energy drink Red Bull and Bishop's Move, the removals and storage specialist, to 'energise' the traditionally exhausting removals process Until the end of the year, customers of the UK's largest privately owned removals firm will receive help with relocation in the form of a free 'moving pack,' created in partnership with Red Bull
This article was originally published on Marketingservicestalk on 4 Dec 2007 at 8.00am (UK)
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Two different versions of the limited edition pack are being produced, to cater for both domestic and commercial relocations.
Each version of the pack contains a supply of Red Bull for the Bishop's Move customers, to help them to feel energised while they move furniture, organise packing and unpacking and carry out the endless essential tasks that comprise a major move.
Customers also receive a greetings card welcoming them to their new home and a CD of uplifting music to keep their spirits raised while they move their possessions.
Equally important, the pack offers a number of tips on how to keep control of stress levels as the removal pressure builds.
Business customers receive an invitation to arrange a visit from the 'Wiiings' team, so that everybody in the office can experience a Red Bull boost.
Tamara Gillan, SPF 15 managing director, said: "Our research into key moments brought the insight that, whether people are moving to a new home or relocating their workplace, the moving process represents a real 'can-in-hand' moment.
"This is one of those times when anybody would be grateful for an energy boost, so it was clear that Bishop's Move and Red Bull are made for each other".
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