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Award-winning marketer to be role model
A
SPF 15 product story
Edited by the Marketingservicestalk editorial team
May 21, 2007
Tamara Gillan, managing director of 'mindset marketing' agency SPF 15, has been appointed an official ambassador for the national Girls! Make Your Mark campaign.
The national Girls! Make Your Mark campaign encourages young women to turn ideas into reality, either through running their own enterprise or by making ideas happen at work.
The campaign, brought to life through inspirational stories of young people, chose Tamara Gillan for the success of her innovative 'Mindset Marketing' idea.
Within three years of founding SPF 15, her idea was being used by Superdrug, Orange and others, with the company's work short-listed for and winning major marketing awards.
Girls! Make Your Mark will recruit 100 role models nationwide, who will use their stories to inspire others through speaking engagements, networking, media profiles and campaign initiatives.
The ambassadors will also become part of a wider network of 1,000 ambassadors, championed by Margaret Hodge MP, being recruited via Regional Development Agencies.
Girls! Make Your Mark is part of the wider Make Your Mark campaign that aims to create a culture of enterprise for young people.
Tamara Gillan said: "I am delighted to add my voice to the Girls! Make Your Mark campaign, helping to show that if ambition is backed by hard work and persistence, a good idea can become reality.
"I am convinced that many young women have great ideas but lack the confidence to try to make them happen.
"If my example can help in persuading just a few of these to have a go, then the effort will have been worthwhile.
"The key message that I want to get across is that you have to be persistent: I was turned away by six banks when trying to set up what is now a highly successful, award-winning company".
Alex Ritchie, Girls! Make Your Mark campaign manager, said: "It is important that young women have realistic role models to whom they can look to for inspiration: Tamara Gillan will join a network of ambassadors who together will inspire more women in their teens and twenties to take the plunge and make their ideas happen.".
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